Professional Poker Player

I figured that I would post this as my first marketing related article. As most of you marketing people know, most companies have a Mission Statement proclaiming their goals and what the company’s ultimate purpose is. Of course, this statement can’t be more than a paragraph so I’ve always found mission statements to be useless at best.

I found a solution to coming up with a statement, being that they are useless anyways. It’s called the automatic mission statement generator. Generate it a few times until you find the mission statement that you might want to use, your boss will love you for it!

It has come to my attention that Google is in the process of developing a new product which may be very useful to us search engine optimizers. It’s called Google Website Optimizer and simply adds a new twist to how we see our readers convert into sales.

The main purpose of Google’s new Website Optimizer is to test different types of website content and analyze the results based on the statistics that have been gathered. Webmasters will be able to access graphical data reports allowing them to better analyze which content engages readers to convert to a sale. Google asserts that whether we want to believe it or not, statistics are the best answer to improving our websites, and the Google Website Optimizer will help improve content so better conversions can be made.

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