I believe that it depends on your industry and the product that you are selling. If your users are entering your page when searching for "buy Nike air force ones" or something to that nature, then I do believe that Google's method is optimal.

An image, catchy headline, short paragraphs, and call to action are perfect for just about any product. However, there are some more complicated products out there that may not fit into this category for an optimized landing page. A good example is "product x review." People searching for a review of something prefer a landing page with a quick table of information.

Let me be one of the first to congratulate you on an excellent blog.

I just watched the Google Website Optimizer video…

Thanks for the great tip… Even Google is going full out on split testing now.

Looks like this will be another great tool from Google.

Do you think the template they used in the video would be a good format to follow for landing pages?

Good luck with your new blog.

Stewart